Qdoba operates a website, www.qdoba.com where customers can locate a menu, locations, information regarding franchising, special deals and customer service. Their fully functional website is appealing and easy to navigate. Through their website, they have an E-club where members can receive special offers and notifications on new items and coupons.
Qdoba does have a fan page on Facebook, but it’s not very informational. Currently, it has 985 people who “like” their page. The Dinkytown location has their own branch fan page, which currently has 2414 people “liking” their page. Their page is very appealing, someone is actively updating their status enticing people to stop in for a meal or starting conversation.
A large branch in Nashville, Tennessee operates the most active Twitter page for Qdoba. They have trivia questions with prizes for customers who answer correctly and actively engage their customers. They are the largest Twitter page for Qdoba currently.
Qdoba is just beginning to utilize mobile messaging to customers. If customers text the word “BURRITO” to 474992 they will receive special offers and restaurant news right to their cell phone. They are seeing a fairly high response rate to people who sign up.
Qdoba customers and fans have also posted videos about the restaurant to YouTube, including a promotion for a burrito eating contest hosted by the restaurant chain and uploaded by the QdobaMN, reviews, commercials, and information about some of their employees. Unfortunately, the QdobaMN channel only has one video today.
Customers are also uploading photos of their burritos and what restaurants around the country currently look like to their own Flickr pages, although Qdoba has no official page yet.
Qdoba is a nationwide company that so far is utilizing almost every possible way on the internet to get their name out there, and where they lack their customers make up for. It seems that they choose to advertise more online than they do with billboards and commercials, which says a lot, given the percentage of restaurants that go under that do use billboard advertising. This just proves that audiences are moving towards the Web and are reading less and less the things they see posted on the side of the road.
Qdoba presentation
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By Sarah L and Briana S
Never heard of it.
ReplyDeleteAfter reading about Qdoba in your blog, I went to check out the facebook page myself because it just seems that there would be more fans than 985 people. After going to the main Qdoba Facebook page, I found that they have 68,967 people whom have liked them. This seems more in tune although compared to their main competitor Chipotle whom 977,196 people like, this is low. Also not to critique everything but I did also read that they were founded in Denver Colorado in 1995. I verified the date on the Qdoba main website just to make sure.
ReplyDeleteI think that it’s unique that you can text BURRITO to a number and get special offers, this seems like a great way to reward customers and it’s so convenient because it’s right on your cell phone which is always with you.
Just a thought... do you feel that a company should have one main page for all their stores or that individual stores should have their own. I think that they can appeal to the audiences differently.
ReplyDeleteI have never been to Qdoba, but after reading your blog I went to their different media sites and found it to be very appealing. Their offical website seems to be their most useful source because it is a restaurant it gives the information to the consumer you need to know,or are most interested in which is the menu, directions,specials etc. The competetion with Chipotle must put a lot of pressure on this company's advertising techniques, do you think Qdoba has successful advertising techniques in the media?
ReplyDeleteI think one main web site for the entire restaurant is important, but also having links to a page for each individual location, or at least the most popular, would be helpful for the reason that they do appeal to different audiences. Where quesedillas may be huge in one area, maybe burritos are the most popular in another, and it is important to appeal to the customer base you have instead of assuming they are all the same.
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